2026-04-01
Today we announce that henceforth, Vision Zero Vancouver will be re-branded as Vision Two-Hundred-Ninety-Four Vancouver.
While for years our mission has been to reduce the number of people killed on our roads to zero, we’ve come to realize this is simply too hard. It was a noble (if naive) endeavour that many municipalities in BC espoused on paper:
However, we now understand that this approach is simply not in line with the desires and actions of our elected officials. In the past 5 years, BC has averaged just over 300 deaths per year, with the lowest being 295 in 2021.
With virtually zero effort and zero funding (zero means zero, after all), we believe Vision 294 is a pragmatic solution more in line with the milquetoast political reality.
We would like to thank all our leaders that have helped us realize we don’t need the gold standard of road safety. And if we can’t achieve Vision 294 this year, maybe by 2035.
If you also think 294 is an unambitious and unacceptable goal, please consider supporting Vision Zero Vancouver by joining us as a volunteer or making a donation to our work.
Vision Zero Vancouver 