How many traffic deaths or life-altering injuries do you accept for yourself and your loved ones? Zero, you say?

Traffic crashes are frequent, predictable and systemic. They’re not accidents. They’re not inevitable. But this also means they’re preventable.

Instead of focusing on fallible law enforcement, we should prevent serious crashes in the first place.

Focusing on the errors of imperfect road users individualizes what is a systemic problem. Those who design our transportation system bear the biggest responsibility for safety.

A better solution: design our streets for safety above vehicular throughput.

We need more than just paint, signs or nominal speed limits.

Design to slow down drivers. At slower speeds drivers are less likely to crash. If they crash, it’s less severe.

Humans are vulnerable. Design to prevent drivers hitting people outside of cars.

This doesn’t mean that road users don’t have to be careful. It does mean the price of errors doesn’t have to be death or a permanent disability.

Our roads are a human engineered system. How many deaths should it be engineered for?

Contact

Media inquiries on local transportation safety stories across the region are welcomed: 📧 media@visionzerovancouver.ca

For all other inquires: 📧 contact@visionzerovancouver.ca

Our mailbox is monitored by several volunteers. We frequently hear from victims and their families. We will help you share your story, but please assume your emails will be seen by several volunteers. If you want to send a private story, please contact us for more information about how to do so.


The Vision Zero Vancouver team lives, works and advocates for street safety on the shared territories of many Indigenous peoples, including 10 local First Nations: Katzie, Kwantlen, Kwikwetlem, Matsqui, Musqueam, Qayqayt, Semiahmoo, Squamish, Tsawwassen, and Tsleil-Waututh.

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